People talk about how technology is getting in the way of social contact, when in fact I personally feel it is opening doors to people who have spent a lifetime in the shadows. I don’t agree with people on phones and blackberry’s in clubs or bars, as I witness every time I go out, but it is bringing the world closer every single day.
Recently on Google Plus I have a conversation with someone who believed Augmented Reality was something of a fad and would soon be left behind with the likes of virtual reality. I disagreed and I mentioned that if Augmented Reality was to be used properly in our world then it could be a much more beautiful place. Imagine a world where the streets are not plastered at every corner with advertising messages, where a few signs are visible just in unique and specific places. But when you hold up your smartphone the place comes alive with the messages you want to see.
You should be able to have a little more control over the messages you see. I work in the advertising world but it still infuriates me when you see awful work that juts makes the city look ugly. I have long believed that advertising, when done right, is the art of the city. It shows the character, personality and style of a city, but it should inspire individuals not only to buy things but also to do better in their day or life.
Augmented Reality can really bring the power to the consumer where they can select the messages they want to see when they hold up their smartphones. whether it’s fashion, information about the city or whatever it is your world to have fun in. Yet the real world remains a beautiful place for everyone to enjoy. That is a reality that I can see catching on.
Take a look at this course that is currently being run. Augmented Reality