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Tag Archives: Advertising

Technology can remove the clutter from our world

People talk about how technology is getting in the way of social contact, when in fact I personally feel it is opening doors to people who have spent a lifetime in the shadows. I don’t agree with people on phones and blackberry’s in clubs or bars, as I witness every time I go out, but it is bringing the world closer every single day.

Recently on Google Plus I have a conversation with someone who believed Augmented Reality was something of a fad and would soon be left behind with the likes of virtual reality. I disagreed and I mentioned that if Augmented Reality was to be used properly in our world then it could be a much more beautiful place. Imagine a world where the streets are not plastered at every corner with advertising messages, where a few signs are visible just in unique and specific places. But when you hold up your smartphone the place comes alive with the messages you want to see.

You should be able to have a little more control over the messages you see. I work in the advertising world but it still infuriates me when you see awful work that juts makes the city look ugly. I have long believed that advertising, when done right, is the art of the city. It shows the character, personality and style of a city, but it should inspire individuals not only to buy things but also to do better in their day or life.

Augmented Reality can really bring the power to the consumer where they can select the messages they want to see when they hold up their smartphones. whether it’s fashion, information about the city or whatever it is your world to have fun in. Yet the real world remains a beautiful place for everyone to enjoy. That is a reality that I can see catching on.

 

Take a look at this course that is currently being run. Augmented Reality

 
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Posted by on October 15, 2011 in advertising, Blog, Miscellaneous

 

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In life, No dream can be realized whilst you remain asleep

We all do it. We all sit and wonder if we can achieve the dreams we have harbored for years. The passion within burns so brightly, the desire pulses through every vein in our body, the appetite to achieve is insatiable…yet we remain asleep.

No one has been guilty of this more than me. What fears hold us back? Whether it’s a fear of failure, ridicule, exclusion or whatever, are all feelings that do not exist unless you allow them to manifest in your life. Every negative force that is holding you back has been created by you. Because we allow external influences to dictate who we are, what we are worth and how we should live our life. So wake up!

Wake up and realize that you are in control of your life, you are the one that will make your dreams come to life, you are the one that will fill your mind with positivity and love for the incredible person you are. Wake up and live the life you have been gifted because at the end of the day it is only you that goes back to sleep knowing, “I did everything I could to live my dreams.”

Sweet dreams everyone, but don’t forget to wake up and make them happen!

 

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Do you have that song HOT DAGGER?

This was the question my son asked me last night when we were out in the car. It was just him and myself as he had bumped his head an we went to the clinic to check he was okay. He was so as we headed home he started flicking through the songs on the radio to see what he could find. I usually let him or his sister do this because a) It’s nice to see the kind of music they each like and b) it keeps them from breaking anything else in my car!

He had been flicking through a few times and started going quicker through the stations when I had to stop him. There is nothing worse than hearing a single second of a song before being hit with another, and another, and another. I asked what was wrong and he looked really deep in concentration and after a few seconds he finally said, “Do you have that song ‘Hot Dagger?” Now I am no music expert by I do have a very wide taste in music and can recall most songs but this was one that I couldn’t get. So I asked him when he had heard it before.

He began telling me he had heard it on the school bus, which told me it could only be one of four Dubai radio stations and they all, except one play up to date music. But I really couldn’t grasp what it was. Then suddenly, like many times in my work I had a flash of a song that sounded like the one he meant. So I gave him my phone and told him to skip down through my ipod and select a certain song. His face lit up when it cme on and it really made me laugh. The song he wanted was not ‘HOT DAGGER’ but rather, Maroon Five and Christina Aguilera’s latest hit, “MOVES LIKE JAGGER!”

 
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Posted by on September 14, 2011 in advertising, Art, Blog, Digital, Miscellaneous, photography, twitter

 

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Your dreams may be closer than you think

Many times in our lives we look around and see others seemingly floating through life without a care in the world. Things just seem to happen easily for them and dreams just seem to be falling in their laps. In comparison we often have the impression we are standing still, or worse going backwards. Our dreams seem to be distant shadows far off on the horizon in a foggy day, a feeling that can break even the strongest of spirits.

But what do not often realize is the people who we are watching are having the same struggles, but with one difference. The difference is simply not accepting that things are not possible, accepting that with a little hard work and luck one dream could come true. I firmly believe positive thoughts bring a positive return from the universe and if you truly believe a dream you have is possible, it will bring you within reach. I say within reach because just thinking something will never achieve anything, that’s the easy part! We have to set the wheels in motion ourselves by planning and actively moving towards your dreams. You may decide the original dream was not what you thought it promised, but the place you will find yourself is a place where things are a little clearer, the fog has lifted and you can see dreams everywhere.

I, like most people, have faced disappointment with business failures or rejection from a company you really want to work for, but that is just part of life. How would you appreciate climbing a mountain if anyone could just stroll up and plant a flag at the top without any effort. Whatever you dream of doing, make it happen or at least start today by putting the wheels in motion to get you closer, and remember it is not always about the final destination but rather what you learn on the journey. Happy trails and good luck.

 

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Everyone needs a hero

No matter who you are, where you live or what you do, there is always someone who can influence you. A heroic figure that, for any reason, makes you smile, makes you feel good about yourself or at the very least makes you want to be a better person. It gives us something to aim at, something to strive for on a daily basis and breaks that monotony of being in a rut which can so easily happen when we are just going through the motions of life.

My father has always been a hero of mine. I always thought that if I could be half the father to my kids that he was to my brother and I, they would be very lucky. Another hero of mine is Steve Jobs, predictable I know but the man’s ambition, drive and insight into what drives (drove) Apple to it’s lofty heights is nothing short of remarkable. Another hero would be Richard Branson, I do not have the words to describe my respect for this man and I am sure if he went into politics he would be living in number 10 Downing Street! Such is the love for the man by the real people of England who want it to return to greatness, or at least instill some long lost pride!

I have other hero’s from photography, design, typography, advertising and so on. In fact my life is full of hero’s that in everything I do I try to be the best I can be. It is something that my first hero, my father, instilled into my brother and I, as children. A real superman who put others before himself and gave us everything we ever wanted. Of course he couldn’t have done it alone and a super woman behind him, my mother. Who is your hero?

 

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WHY SOCIAL MEDIA CAN BE MORE SOCIAL THAN THE REAL WORLD

Social media has been taking a real battering all over the world during the past year. From Iran, Egypt, Bahrain and even places like London questioning whether social media should be allowed to maintains it’s place in our lives has shocked many people to their core. When Iran closed Twitter and facebook there was uproar around the world as it showed a so called oppressive state in action. Equally, when Hosni Mubarak did the same in Egypt, every corner of the globe condemned the dictatorship and rallied with the protestors. So was London any different?

Well London was fueled by people who just wanted to cause trouble and steal. This had nothing to do with a person being shot, it had nothing to do with anything other than mindless fools trying to make the most out of a difficult situation. But surely the answer is not to turn off the power, especially in a country that prides itself on freedom of speech and respect for all. Surely Social Media, although a place where people can arrange things, is also a place where authorities can monitor the trouble makers and make arrests where necessary? So rather than being a problem for the police, it actually, if they use it right, will be an added area of security.

To shut down social media anywhere will take away from people who have truly found a voice in a world where they have felt alienated, lonely and separated from a chance to connect with people on a daily basis. It is no exaggeration to say that for some people the social media ecosystem is the only place that they really feel happy, comfortable and part of a community. And surely, isn’t that something we should all fight for?

 

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MAYBE, THE ONLY LIMITS YOU HAVE ARE IN YOUR MIND.

Do you believe that some people are lucky and others are not? Do you think that no matter what you do in your life you will never achieve your dreams? Then you are the one that is holding you back. You are the barrier that is stopping you move ahead in life and you are the pushing away all the wonderful things that your life could be. And I have been the worst culprit at this in times of my life, but it taught me valuable lessons I keep with me today.

Life happens! Things go wrong, financial crises appear only two months after you start a business (Yes this happened to me!) and you se other people seemingly float through life whilst you are stuck in the quagmire of doubt. The power of the mind is something we are still far from truly understanding, but stop for a minute, and just look around. Take Steven Hawkings, A man whose body is literally wasting away before his eyes due to motor neurone disease. But the man is a giant due to the power of his mind.

Steven Hawkings, a man who seems to have more letters after his name than actually in it, continues to amaze the world with his insights and his determination that no obstacle will come into his way as he makes the most out of his life. We can’t all be as clever as Steven, But we are not all faced with his difficulties, so whatever is in the way of you right now, you have to believe you can over come it and achieve everything you want. You have to reach for the stars and try to reach the unreachable, you may surprise yourself along the way. Good luck!

 

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