Of course you can’t replace Steve Jobs, But you could still exude his passion.
Anyone that knows me will tell you i am a major Apple fan. I have never owned a PC, thought of it just makes me shudder! I think Android is a wonderful product but have never even asked the price or about the details because I won’t be buying one, so why bother? My first experience with Apple was many, many years ago in computer studies as a kid. We were shown these four machines. There is one I don’t even remember the name, then there was the BBC and commodore (don’t remember the number) but, and I have no idea why because we had not even touched the computers, I was drawn to a little icon on the front of the computer on the far side, A striped Apple with a piece missing.
My love affair with Apple has continued throughout my adult life. The iphone, ipod, ipad and all the macs have at some point been in my possession. It’s not just the products for that i love, it’s what the brand has stood for, excellence in every aspect of a product and especially the design. Steve Jobs for me has always been an icon or role model. Steve’s passion is legendary and watching the recent keynote speech that Apple had, the one thing that was missing, apart from Steve obviously, was real passion.
I have the upmost respect for the new CEO Tim Cook who I feel has the unenviable task of following one of the greatest icons of our time. Tim clearly understands the brand, he has lived it for many years. The man has every qualification you could want to lead Apple forward. I actually really wanted the keynote to be a smash hit. But when he stood on stage there was one thing missing that just failed to excite the audience, especially me.
Without emotion, a presentation is just a long list of information. With emotion, a presentation engages an audience to believe anything. When Steve Jobs used to take to the stage the excitement he generated was incredible. I don’t believe that anyone expected the same from Tim as we have seen from Steve, that is just not realistic as Tim is his own man and needs to ensure the world knows that the Apple brand can still deliver greatness without Steve looking at every detail.
The product didn’t really help as people were expecting more. Personally I think the iphone4S is a great update to a wonderful product that still is outselling competition by a mile. But come on Tim, give us the emotion that we know you have, that we all have for this brand, these products. That’s all we ask.