The two sides of IBM

I came across this campaign yesterday and just love the simplicity of it. It is for IBM but I am not sure which region. regardless of region great communication always crosses any border or translation.

The inspiration has clearly been taken from the wonderfully talented Noma Bar as you can see here with the link to some of her work. But regardless, I think this a lovely change in the over photoshopped world we live in.

Thank you for reading, Would love to hear your thoughts...

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