Why the best are the best

A new day, a new set of challenges. Over the years one the things I find most interesting is the habits of good creative people. I see many kinds of creatives in my line of work and some breeze in when they feel like it, have a coffee, read the paper and before you know it half the day is done. Great if you are a David Ogilvy but lets face it there are few of those around. The best creatives I have worked in many different countries is the work ethic of always working, and working hard.

I was once on a creative rumble for FCB, which is where creative directors from many countries are pulled into one office to work together on one specific pitch. It was in Singapore and we had been slaving away all day on this particular brief. In the evening we went out for a drink together to relax and it was there that I really saw true passion for the business that has stayed with me throughout my career. (Actually my father would never have allowed me to be any different anyway as I have always hard a good work ethic as I love what I do) As we were drinking and playing pool I noticed the two guys from Chile doodling and chatting feverishly in the corner. They got up and said their goodbyes before pre-ceeding out the door and back to their hotel. In the morning they put on a presentation to the rest of us that had us in awe and fits of laughter with an incredible set of ideas.

These were two of the best creatives in South America. Not juniors or pretenders, and now you know why. Have a ‘productive and creative day.


5 thoughts on “Why the best are the best

  1. La creatività e l’ispirazione molto spesso nasce da un dettaglio banale, quando meno te l’aspetti!
    Non sempre c’è la necessita di stare giorni ed ore ha lavorare su un’idea che magari non arriverà mai!…
    Magari, ad un tratto, quando ti sei arreso perchè l’ispirazione non arriva, ecco…. ti guardi attorno, vedi un volto, un atteggiamento di qualcino, magari una foglia al vento, ed è quella l’ispirazione che cercavi, quella che ti aprela mente ad una grande idea!…
    Non c’è dubbio il sudore e la preparazione ha la sua importanza ma alcune volte c’è bisogno anche di lasciarsi andare….



    1. I agree you can walk away from something but your mind is like a muscle, if you don’t exercise it it becomes lazy. I also agree with you that inspiration can hit you at any moment as I myself find that an idea pops up that I have been working on all day, but thats the point, with me anyway, that because of the work I have put in during the day I got the idea or the big question is would I have got it anyway?? Yes the creative mind is a complicated web of intrigue. Thank you for your insight and opinion. Take care Alan.


  2. Mi fa piacere che concordi con me riguardo l’imprevedibilità e la creatività della mente umana specie se poi è una mente reattiva a tutto ciò che gli accade intorno!….
    Cerare anche nelle cose apparentemente insignificanti una vena ispirativa per realizzare una grande idea.
    Grazie di avermi risposto! Buon lavoro da Imma.


  3. Wow!

    I just finished writing a blog, just now, on here about the importance of working hard, having good work ethics. This is true, mo matter what the aspect of one’s life they may want it for.

    Those photos are tremendous. Thanks for sharing.


    1. Thank you for visiting and your comment. I will be passing by your blog to read that post. have a great day, Take care Alan.


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