People ignore design that ignores people

I believe this line is very true. Look at apple products for example and remember the first time you used one or just picked it up. It has a sense of feeling that it just fits perfectly. Or it works in a way that just feels comfortable and natural. That’s great design and often we take it for granted, but we very quickly will voice an opinion about something that doesn’t work. Things that do however are the ones that slip into our lives, our consciousness and become part of our routine, part of who we are.

Advertising is very similar. When an idea is based on a truth the work is believable and works. t speaks to us like an old friend, a mentor or the funny guy down the pub, depending on which brand it is. Bad advertising however, and lets face it there is a lot of it, is usually an idea that is contrived and unbelievable. I am not talking about exaggeration because a good idea exaggerated makes for a very compelling piece of work that is often memorable for the consumer as well as our peers within our industry. No, a contrived idea is one that is just not true. Try and look at a piece of advertising next time you are on the street or flicking through a magazine and see if you think the idea is based on a truth or is contrived. Have a creative day.

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6 thoughts on “People ignore design that ignores people

  1. The ads that catch my attention the most are ones that make me laugh or cry. Years ago there was a commercial for the environment…it showed a bubbling brook with I believe a plastic bottle floating…a hand picks up the bottle and then the camera goes to the face…it is a Native American Indian and a tear rolls down his cheek. The commerical had no words but just that one tear made such an impression that after all these years I can still feel its powerful message. I love the 1st and 2nd pictures in 2nd row and 1st picture in 3rd row. 🙂

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    1. Wow, that does sound like a powerfully emotional commercial. I wouldn’t mind seeing that myself. My favorites are are the 1st ones in row 2 and 3 as well. I love the LIGHT NEEDS SHADOWS picture, such a beautiful idea and statement that is true!

      Take care Alan.

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  2. you know what annoys me with adverts they think we are deaf or stupid either shout at you or repeat the same thing nearly begging people to buy if its a good product we will buy no need to be told over and over how good it is lol have a lovely week xxjen

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    1. Oh yes! The hammer them until they submit technique! lol.

      Yes I am sure that is annoying but unfortunately until research figures show that a consumer doesn’t need to see a message 8 times at least before they act, I believe you can expect to see more of the same, if you pardon the pun!

      Thanks for your comment, take care Alan.

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  3. Hey, just stopping by to give you a ‘shout out’ and say hello. Tomorrow is Wednesday, we’re half way thru the week. The weekend couldn’t come soon enough! Weekends don’t pay as well as weekdays but at least they are more fun!

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    1. Same to you Seth! Actually here in Dubai (and the entire Middle east) weekends are on Friday and Saturday, so I only have tomorrow 🙂

      Take care Alan

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