In life we often talk about good listeners. People who are always attentive and are the ear for you to bend when things are not going well. But listening is only half of the story as it takes a certain type of person to go from listening, to hearing. We all listen to what is happening around us yet very few people really, truly hear what is being said to us. I know that I have to make a concerted effort to stop myself thinking about what I am going to say or trying to solve the problem I heard in the first few words in order to hear, digest and truly understand what is being said.
This is one of the problems that companies are facing today when it comes to social media. Some are just opening a Facebook page and putting up their corporate mission, thinking that this is all they need to do when it comes to social media. Social media is about listening rather than communicating your messages. Listening and really hearing the conversations that are taking place in the world where your company, brand or product is being discussed. Ignore this, and face a backlash from a new generation of consumers who want to be heard.
There are few things that we can do in this world that are greater than to hear another’s tale or side of a story. We have to remember that not everyone wants you to solve their problems, not everyone is looking for an answer and most importantly people in the world are just looking for someone that will hear their voice in a world where individuals are often boxed away in some category or demographic. So today I will make the effort to try and hear the people I listen to, because we all deserve to be heard.