We live in a world where our opinion is communicated to a global audience through social media. Sometimes what we are trying to say and what is interpreted can be taken in the wrong way, but that starts a conversation which is a key aspect to building relationships, whether as an individual or as a brand.
What brands are looking for when posting online is to engage with customers. But triggering conversation depends on the brand personality of the company. Some are approachable and friendly, others can be irreverent and opinionated. It all depends on what the strategy is for that brand. The worse thing any brand can be is stuck in the middle or what is often called vanilla, just plain and uninteresting.
Having an opinion as an individual is what defines you and helps shape your own personal brand. No matter what you believe in just say the truth because as they say, it will set you free. Having ideas, thoughts and opinions is something we all internalise but not everyone is able to articulate them in the way they would like.
Take Seth Godin for example, the man can communicate powerful strategies and thoughts in very few words. But the key thing about this is it takes time. Seth didn’t start out being able to direct everything in front of him and communicate his ideas as clearly as he does now, no one does. It takes time to formulate ideas into simple language or explanations. I’m pretty sure the words he posts are not the first ones he writes either!
In advertising most of the work you see which is beautifully art directed and crafted has gone through countless rounds of shortening, sharpening and development to get the communication down to a core truth or promise. Blaise Pascal, a French philosopher, once wrote a letter and at the end wrote, “I apologise for the length of this letter, if I had more time I would have made it shorter.”
I love that quote because today we do things at a hundred miles an hour but this shouldn’t deter you from giving your opinion and letting your voice be heard. Even if you are criticised by someone, keep going. Everyone has been criticised or attached at some point in their life, the trick is the ones you listen to and respect now ignored those comments and continued to work on getting their voice heard.
You have a voice in this world and there are people who want to hear your opinions. You may even help someone that is going through an experience you once faced. Fear stops us doing so many things, but you you need to start somewhere and every great journey starts with a single step forward. Have faith in yourself and start crafting your voice, no matter how long it takes, you will get to a point that it comes easier and articulated sharper, but remember to enjoy the journey you have as it will be exhilarating whilst lightening the load of thoughts that often weigh heavily on our mind when left unspoken.